Sports Logo - 868 Words

Priyanka Vasudeva â€Å"Sports Logos an Insult to Aboriginals† By: Noah Augustine â€Å"Sports Logos an Insult to Aboriginals† is an essay explaining how professional sports teams use Indian symbols. Aboriginals find it very offensive when sports teams adopt their cultural icons. The writer uses examples such as Cleveland Indians, Washington Redskins and Washington Redskins to portray an image of how these icons have been use. Augustine states that the use of these religious symbols or spiritual leaders as sports logos is offensive. Also, this leads to children to be victims of racism. It can be argued that people feel Aboriginal people should be honoured that these imagery of Indians is being used. Augustine argues back that no honour lies†¦show more content†¦He is bitter, assertive and angry because he believes that racism should be apart from national sport teams. â€Å"With baseball’s Atlanta Braves and Cleveland Indians, football’s Kansas City Chiefs and Washington Redskins, and hockey’s Chicago’s Blackhawks, prof essional sports organizations are turning a blind eye to racism in professional sports,† (Augustine 390).This sentence from the essay shows that professional teams’ and companies ignore the actual real point of naming the teams and what they actually mean. Also â€Å"In fact, the use of this imagery is insulting to most Aboriginal people.† (Augustine 389) is pretty much explaining that sports team’s use of logos have insulted Aboriginals because the logos are main points of Aboriginals. The mood of the essay as a whole is to make the audience realize that what the aboriginals are thinking and trying to make them feel guilty because it offends the aboriginal people. Audience is pointed towards everyone, to make the point of racism. The writing is formal so audience as a whole can understand the point he is making. Also the way Augustine wrote the essay it makes it easier to express his opinion in the state everyone can understand his point of view and some people who agree to this can relate and those that do not can argue why they do not agree and what their point of viewShow MoreRelatedSports Logos And Racism : Sports And Ethnic Relations2849 Words   |  12 PagesThompson Race and Ethnic Relations – SOC 215 Tina Eyraud Sports Logos and Racism Sports teams across the United States, ranging from high school to college all the way to the NFL teams, have derogatory names and logos that come from a variety of sources. Some of the most controversial names come from Indigenous culture, such as the Washington Redskins. The ongoing battle between who owns the name and whether or not these sports teams can use the names, is nothing new. This issue has beenRead MoreSports Logos By The Late Noah Augustine1926 Words   |  8 PagesThe essay â€Å"Sports Logos an Insult to Aboriginals† is written by the late Noah Augustine. This essay is written in his point of view and it’s based on his opinion of why he thinks that big money sports teams shouldn’t be using the Aboriginals culture or religious symbols to represent a certain sports team. The author thinks that it’s an insult to his people, his culture being Aboriginal himself, he states in his essay his is preferred to be known as (Mi’kamq) rather th an Indian. He directly statesRead MoreNo Logo1167 Words   |  5 PagesNaomi Klein in her book No Logo outlines her thoughts as to how marketing and advertising by a company has made a dramatic shift from showcasing a product, to the branding of the company name. Companies have now shifted their focus to creating an association between the company and an idea. The company then uses this idea to sell their products. In her book she also addresses the growing massive globalization of corporations into global Goliaths. She makes the claim that such large corporationsRead MoreNike Brand Equity1038 Words   |  5 PagesNike’s sources of brand equity hit all the way to the top of the CBBE pyramid for American consumers. Within the first two years alone Nike had 50% of the market share for athletic shoes. Salience is huge with the Nike logo. About 97% of Americans were able to recognize the Nike logo in 2000 (139). Imagery and performance were the main points that Nike stressed with its brand when it advertised itself. Nike stresses its performance as a main key point. Nike has been able to fulfill individual needsRead MoreNike Ad Campaign Analysis1272 Words   |  6 Pagesproducts. As long as there have been consumers there have been ads, although in many different media. Different companies or groups release ads to promote a certain product, idea, or brand. Nike is no exception. Nike has been a leading brand in sports for 46 years. They are most known for their athletic shoes, but Nike manufactures all sorts of athletic apparel as well as equipment. Nike publishes many printed advertisements every day. Their ad campaign has been an iconic one, using repetitionRead MoreAn Article On Managing Cultural Diversity Within Sports Organizations : A Theoretical Perspective963 Words   |  4 PagesSports are the entertainment that is spreading throughout the world. Because of this, there are many sports leagues that are culturally diverse. People have started the address the issue of diversity in sports. For example, Leo Kahane, Neil Longley, and Robert Simmons wrote an article titled â€Å"The Effects of Coworker Heterogeneity on Firm-Level Output: Assessing the Impacts of Cultural and Language Diversity in the National Hockey League,† and this article talks about how teams and players have toRead MoreMarketing Mini-Project Essay650 Words   |  3 Pagescolo rs does it use predominantly in its logo or packaging? How do these colors affect the perception of its products? Answer: The color which L.L BEAN usespredominantly in its logo and packaging is green. Green symbolizesnature, freshness, health, andlife. It is the most restful and comfortable color.L.L BEAN is an outside door sports brand company. Their targeting customers are the people who love outside sports and prefer to close the nature. Thegreen color logo and packaging can make customerseasilyRead MoreEthos And Its Effect On Society1129 Words   |  5 PagesNow, everyone’s rushing out the door. Why is everyone suddenly so willing to trust a random stranger? This occurs because of a thing called ethos. Ethos is the appeal to character. It is one of Aristotle’s three ingredients of persuasion known as logos, the appeal to logic, pathos, the appeal to emotion, and ethos, arguably the most important and persuasive part of an argument. Ethos is the strongest and most effective method of persuasion that establishes likability and credibility which createsRead MoreIntegrated Marketing Communications Plan For Showtime Energy Drink Company1405 Words   |  6 Pagesold. These males and females live a consistent adventurous and outgoing lifestyle. They like to be adventurous or try to at least for a thrilling lifestyle. Showtime males and females like to be a part of very competitive sports or any other sports activities and extreme sports activities. Showtime defines the majority of these customers as Generation Y because they are not only very active males and females but very active students who need the energy to finish study all night and finish many projectsRead MoreNike Case Study1112 Words   |  5 Pagesthe pyramid were the Ultimate/Performance Athletes. These included big names in the fields of running sports. They are the people who join sports to be athletes. The second in line are those people who are not necessarily athletes, however, the activities they carry out are athletic in nature. Lastly, the third tier of the pyramid included those people who are influenced by the culture of sport. Nike decided to target these segments using what they call the Pyramid of influence. They believed that